Retail franchise operating partner · Buenos Aires

Global fashion.
Local retail.

We develop and operate mono-brand retail franchises for international premium, luxury and lifestyle brands in Argentina. From stores and teams to marketing and commercial performance, we turn international brand vision into exceptional local retail.

Retail franchisesBrand developmentCommercial operations
Our point of view

International standards.
Local ownership.

Exceptional brands deserve retail experiences that reflect who they are. We develop and operate mono-brand stores in Argentina, translating international brand vision into compelling spaces, memorable customer experiences and sustainable business performance. Fashion sensibility and retail discipline come together in every detail.

Retail operations. Brand stewardship. Commercial accountability.
Our leadership

Two perspectives.
One commitment to brands.

Senior retail operating experience and international luxury marketing expertise, brought together to develop and manage mono-brand retail businesses in Argentina.

Marcos de Anchorena

Founder & Managing Partner · Commercial strategy / operations

Marcos de Anchorena brings over 20 years of executive experience across Latin America, including senior roles at Montblanc and New Era. As Commercial Director for Latin America at Montblanc and Country Manager for New Era Mexico, he led retail, wholesale, market development and omnichannel operations with P&L accountability.

MBA in International Luxury Brand Management, ESSEC Business School, Paris.

MONTBLANC · NEW ERA · ESSEC

Sabrina Costa Cordova

Head of Marketing / Luxury Brand Strategy

International background in luxury fashion, marketing and merchandising across Mexico, France and Argentina. Previously Marketing & Merchandising Manager at Chanel Mexico, with experience spanning Alexander Wang, Advanced Retail and Argentine fashion brands.

Master's in International Luxury Management, Institut Français de la Mode, Paris; degree in Communication, Universidad Católica Argentina.

CHANEL · ALEXANDER WANG · IFM
A fashion-led retail operator / Argentina

Style creates desire.
Retail makes it real.

Every store is an expression of the brand. We combine a fashion-first perspective with hands-on retail operations, turning global identity into exceptional local consumer experiences.

Our expertise

One partner.
Integrated execution.

Our priority is the development and day-to-day operation of retail franchise stores. The supporting capabilities below connect brand standards, store operations, people, inventory, marketing and financial accountability.

01 / Retail

Retail Franchise Operations

Day-to-day operation of mono-brand stores, staffing, retail standards, customer service, merchandising, performance management and store-level P&L.

02 / Expansion

Store Development & Expansion

Market and location assessment, leasing coordination, store openings, local execution of brand concepts and disciplined network expansion.

03 / Brand

Brand Management & Marketing

Brand positioning, local marketing, launch campaigns, trade marketing, visual merchandising and customer engagement aligned with headquarters.

04 / Consumer

Store Performance & Clienteling

Retail team development, service excellence, conversion, clienteling, CRM, loyalty and consistent in-store customer experiences.

05 / Operations

Importation, Inventory & Supply Chain

Import planning, inventory allocation, stock availability, logistics and supply chain coordination to support retail performance.

06 / Omnichannel

Omnichannel & Commercial Management

E-commerce and wholesale where relevant, connected to retail strategy, performance reporting, capital discipline and P&L management.

Partnerships

Flexible structures.
Long-term partnerships.

Retail franchise development and operations are our primary focus. We structure long-term partnerships around mono-brand store networks, with complementary commercial and marketing capabilities tailored to each brand.

Retail Franchise Development & Operations↗
Exclusive Distribution & Wholesale↗
Brand Representation & Market Entry↗
Integrated Brand Management↗
E-commerce & Omnichannel↗
Strategic Joint Ventures↗
Our focus

Selective by design.

01 / Smart Casual

Smart Casual

Elevated everyday dressing with contemporary tailoring, versatility and accessible premium positioning.

02 / Athleisure

Athleisure

Performance-inspired lifestyle brands connecting movement, well-being, design and everyday wear.

03 / Cool Girl

Cool Girl

Modern womenswear and accessories with a distinctive point of view, cultural relevance and strong brand identity.

04 / Urban

Urban / Streetwear

Independent brands shaped by culture, self-expression, heritage and authentic street-level communities.

Let's connect

Your next market starts with the right partner.

Considering a retail franchise partner for Argentina? Let's discuss how to build and operate a store network that reflects your brand's standards and long-term ambitions.

Discuss a partnership ↗

Marcos de Anchorena · Managing Partner

marcos@vincennespartners.com

Sabrina Costa Cordova · Head of Marketing

sabrina@vincennespartners.com